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“To accompany the conscious message of Jeff Chery’s latest single, The People, which features sound bites of Black Panther co-founder Huey P. Newton, the rapper releases a chilling visual directed by Open Gate Studios.

Filmed at the remains of Atlanta Prison Farm, a facility that operated from 1945 to 1995, the video includes scenes of vagabond rebels ready for battle with the people perpetrating violence against Americans as well as Jeff rapping with a noose around his neck to symbolize the painful past overcome by African-Americans. “I wear it like it’s nothing,” Jeff says of the noose, “because we are past that. I wanted people to view this video and have the images take them to a place that meant something to them.” Interspersed with the Atlanta Prison Farm scenes are images of critical moments in African-American history.
The People appears on Jeff’s upcoming mixtape, Jetset Vagabond, which is due for release on February 19.”