If you want someone to pay attention to your words, take away all other distractions. That’s exactly what rapper Jeff Chery does in the video for his latest buzz track, “Shots Fired”.

The performance visual, directed by Teks of Picture This! Media, sees Jeff on an appropriately dark set as he shines the spotlight on his lyrical ability. Taking aim with proverbial shots at the music industry, Jeff warns that he will make his presence as an artist felt on an international scale. 

“Shots Fired” (produced by Orlando) will appear alongside tracks like “Cocaine Caviar Conversation” and “Over and Done” on the first of many mini compilations.