With his universal sound and globally appealing style, Brooklyn-born, Atlanta-based rapper Jeff Chery released the “Drop the world” video to showcase his personality. “Drop the World” captures Jeff’s introspective side with its emotional theme of the rapper wishing he could literally drop the world on someone else’s shoulders. “Drop the World” was shot in Atlanta’s Freedom Parkway against the city’s skyline. The videos were directed by New York’s own Teks. This record will appear on Jeff’s upcoming mixtape, , “The Transition”, which is due for release on October 19. D/L Mixtape now

Shot & Edited by: Picture This! Media